Since I’ve been on Facebook, I’ve “liked” several company pages. Some I “liked” because I was conducting research:
Some I “liked” for personal reasons:
Are you seeing a pattern here? Yes, in my limited spare time, I either cook or read.
For companies who want to connect with consumers, Facebook is fertile ground, particularly since people spend an average of seven hours a month on the social networking site, according to a recent study by the Nielsen Company. And, Facebook now has nearly 700 million users.
My favorite marketing guys, Scott Stratten and David Meerman Scott say Facebook gives companies and organizations an opportunity to talk to and, more importantly, listen to people, develop a relationship with them, enhance customer service, build brand awareness and loyalty, and learn what people are saying about them and their competitors.
But, I have never felt particularly engaged on any of the pages I “like,” except for one.
So, when it comes to engagement, are these brands doing it right? Or, am I doing something wrong? Engagement is a two-way street; perhaps I’m not holding up my end.
What do you think? What company Facebook pages do you “like” and why? Are these companies engaging you? Tell me. I really want to know.